TravelDesk partners with Samsung Ads to recommend a comprehensive, impactful solution for Visit Detroit.
The campaign was activated by TravelDesk through Samsung DSP’s self-serve feature
This TravelDesk activation was the first of many, pairing Samsung Ads massive device footprint and data solutions with Visit Detroit’s first party data to create highly customized audience segments designed to reach Samsung consumers throughout their full TV viewing journeys.
Visit Detroit leveraged Samsung Ads’ proprietary, high-impact home screen ad placement to promote their messaging to travellers immediately as they turned on the largest screens in their home as well as :30 CTV video commercials on Samsung TV+.
The campaign was activated by TravelDesk through Samsung DSP’s self-serve feature, a move that signifies a new stage in the longstanding relationship between MMGY Global and Samsung Ads. The partnership gives MMGY Global clients immediate access to the latest inventory, proprietary ACR data, insights, and measurement, including website attribution metrics.
