We are a fully integrated, programmatic media services team powered by an ad tech hub with one focus: reaching travelers across the globe. Leveraging proprietary data relationships and travel industry experience, TravelDesk empowers advertisers by seamlessly integrating high-impact ad formats with targeted data strategies to deliver maximum campaign effectiveness and efficiency.
TravelDesk uses proprietary data powered by MMGY Global, to design multi-channel targeting strategies that deliver insight-driven messaging and content to travel audiences with precision accuracy. Our fully integrated approach ensures constantly improving and refining results.
Powered by MMGY Global data
MMGY TravelDesk uses proprietary data combined with multi-channel targeting strategies to deliver travel messaging and content to audiences with precision accuracy. Our fully integrated approach ensures constantly improving and refining results.
TravelDesk delivers client messaging within contextually relevant content across the open web, ensuring optimal relevance and effectiveness.
Display Targeting based on editorial subject or category of page.
TravelDesk’s contextual site targeting can deliver client’s messaging to specific sites and URLs as part of open network programmatic campaigns.
Display Targeting that identifies keywords within a page. This strategy combines well with search marketing. TravelDesk’s keyword capability is useful in ensuring that client’s messaging avoids pages with negative news (COVID, Politics etc).
TRAVELLER INTENT TARGETING
TRAVELDESK DATA SETS
TravelDesk gives client’s access to a set of proprietary data segments based on real world traveller intent.
WORLD CLASS TRAVEL DATA PARTNERS
We have access to travel behavioural, and consumer behavioural data from an extensive range of sources including leading DMPs, all executed within the TravelDesk platform.
Hyper-targeting and geo-fencing allows us to deliver tailored and tactical messaging to audiences based on specific locations.
ACCESS TO MORE THAN 600 EXCHANGES
TravelDesk integrates with more than 600 global inventory exchanges giving clients access to the world’s advertising inventory in display, video, native, connected TV, mobile, Digital OOH and audio formats.
ADARA MEDIA SOLUTIONS
MMGY Global’s long standing relationship with ethical data experts Adara affords TravelDesk clients access to enhanced media driven directly by Adara’s actionable data across Travel, Finance, Experience and Retail verticals. As of February 2022, our TravelDesk team also serves as an extension of Adara’s Media Solutions team. For 13 years, Adara has offered direct media solutions for organizations seeking a data-driven, programmatic platform that drives results. By partnering with Adara, our TravelDesk team provides Adara clients with best-in-class customer service and in-depth knowledge of the media landscape.
AUDIENCE RE-MARKETING AND LOOK A LIKE PROFILING
TravelDesk delivers an end-to-end solution for audience re-marketing and look-a-like profiling including tag management, ID resolution and creative managements.
MEDIA DELIVERY THAT BREAKS-THROUGH
In addition to precise data-driven targeting solutions, TravelDesk offers travel brands a robust set of delivery solutions to help your advertising break through the clutter and deliver on-message to the right audience. Some of our unique solutions include:
PROGRAMMATIC CONNECTED TV
Reach targeted travelers and deliver broadcast television spots without the wasted impressions and cost of linear TV.
Create multi-variable image, message and offer delivery that is automatically updated based on the traveler viewing your ad.
DIGITAL OUT OF HOME
Deliver out-of-home creative and messaging digitally with greater refinement in time, location and audience targeting.
Generate greater engagement and more robust content and video delivery in our semi-custom rich media environment.
As part of our fully managed service, we track and optimize all campaigns based on the core campaign objectives, providing insights on audience blend, engagement, interaction and conversion.
We will help clients understand their audiences based on the data signals from campaigns. These including demographics, interests, travel behaviours and purchase behaviours.
ATTRIBUTED CONVERSION DATA
As part of all campaigns, we track event-led attributed travel search and sales data helping clients understand which creatives, messaging and targeting strategies are most effective in driving sales.
We track detailed data in real time on engagements, interaction metrics, view-throughs as well as all core metrics.
A tracking platform enables clients to see attributed results across device, platform and strategy.
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